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Body 140. Exchanging Large-Scale Screening for Film Arrangement

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    "what do you think?"

    Zhang Dong said without hesitation: "It's very good. The last time I watched a movie I laughed so many times, I think I still watched "Charlotte Annoyance"."

    Ding Jinyan nodded and said: "Yes, I think so too, and Yuan Hua acted in both movies, which is amazing! He really knows how to choose movies!"

    "Yeah, he has a really good eye."

    Zhang Dong can't refute this, because Yuan Hua's vision must be as handsome as his, which is basically an irrefutable fact.

    Ding Jinyan glanced at him triumphantly and said:

    "I've said it a long time ago, it's definitely right to watch this movie, how about it? You were reluctant at the beginning, what do you say now?"

    Zhang Dong had no choice but to apologize and said with a smile: "My fault, I still lead you to look far ahead, build a strategic position, and look up to the mountain"

    Only then did Ding Jinyan say with satisfaction: "Then if Yuan Hua's movie is released next time, you won't have to invite three times like today, will you?"

    Zhang Dong immediately patted his chest and promised: "Don't worry, you don't need to call me next time, I will come by myself.

    Let's not wait for the public screening next time, I will queue up overnight to grab tickets for you when the screening is ordered, okay?  "

    Ding Jinyan nodded slightly: "Okay, remember that you said it yourself!"

    Seeing that she was in a good mood, Zhang Dong asked in a low voice:

    "Thatwhy don't you go back tonight?"

    Ding Jinyan glanced at him and said, "Bah, do you think about that all day long?"

    Zhang Dongxi said with a straight face: "Good wife, hasn't it been a long time since we made love!"

    Ding Jinyan glared at him, turned around and left, Zhang Dong rubbed his hands excitedly, and immediately ran after him

    Like this young couple, everyone else in the theater also got up and left in an orderly manner, while still discussing their impressions after watching the movie:

    "My little aunt's smile is a bit creepy!"

    "Well, it's funny and good-looking, and I found that Yuan Hua's movies are all good!"

    "Wang Baoqiang is really suitable for comedy. Looking at his face and his accent, I can laugh without acting. Yuan Hua has also done a good job. He is handsome and talented. It is really a combination of strengths!"

    "After watching "Detective Chinatown", I even want to travel to Thailand. This will be the trip I yearn for in my lifetime."

    "Bah, you lsp are not fascinated by the shemale performance in the movie, are you?"

    "Xiao Yang's acting is really good. I only know that he sang "Little Apple", but I didn't expect him to be able to act!"

    "Xiao Shenyang is also very eye-catching. It seems that he is suitable for a supporting role, much better than the protagonist in "Three Guns"."

    "This little girl smiles so beautifully, her two eyes are like two little crescent moons! But I don't understand what is the motive of the murder?"

    "I really like watching such detective dramas, and I hope that "Detective Chinatown 2" will be released soon."

    Although "Tang Detective" has been officially released, Yuan Hua's road show is still going on.

    The original plan was to visit a total of 24 cities, about 2-3 cities per day, for six days before the release and four days after the release.

    Of course, if the results exceed expectations, it is not ruled out to extend the road show time, or increase the road show cities.

    So since the start of screenings on the 26th and 27th, the crew is planning to extend the number of days of the road show and increase the number of cities for the road show.

    The reason is of course that the results of the large-scale screening on the 26th and 27th are not bad!

    On December 26, "Tang Detective" officially launched a large-scale screening. The number of scheduled screenings increased from 4 the previous day to 8,414, accounting for 4.9% of the screenings, and finally won 15.06 million box office in one fell swoop.

    The confidence of the crew increased greatly, so the scale of screenings was slightly expanded the next day, and the screening rate rose to 5.2%. Once again, it lived up to expectations and won a box office of 17.95 million.

    It means that it has only been screened for two days, and the average film schedule is only 5%, and the film has already won a cumulative box office of 33 million.

    In conversion, it means that this movie can win about 16.5 million box office in a single day with a 5% schedule.

    So if the film schedule is increased by six times to 30%, the single-day box office will be about 99 million.

    Of course, there will be some errors in this estimate, but in general, it should be about the same.

    That is to say, as long as 30% of the film schedule can be arranged on the first day of release, the box office of this movie is likely to exceed 100 million.

    Although it is not particularly exaggerated, it is quite good for this subject matter!  It is enough to further raise the theater's expectations for this movie.

    Although the protagonist of the movie "Tang Detective"The attribute is comedy, but its sub-attributes are detective puzzle solving and crime suspense, and the latter two are obviously minus points

    In other words, its box office expectations and market performance may not be as ideal as ordinary comedies.

    Originally, the theaters thought that there might be no market for this kind of niche detective suspense comedy, but judging from the screening situation, it seems that the situation is much better than expected!  This is obviously due to the high word of mouth!

    The reason why this movie took the risk of choosing a large-scale screening is actually because the pre-sale situation on the eve of the release was not ideal.

    This is normal. After all, we have not had this type of movie in China before. Of course, the audience who bought tickets had concerns.

    In fact, if it weren't for the "Detective Sherlock" TV series, the market for this genre might be even more deserted.

    Chen Sicheng was worried that the premiere schedule would be too low due to unsatisfactory pre-sales, so Yuan Hua suggested to him to choose a large-scale screening to test the market reaction, and at the same time prove himself to the theaters¡ª¡ª

    Seeing that the attendance rate and box office performance of "Charlotte" are good, the theaters will naturally raise the prospect of this movie, and the film schedule will of course be more secure.

    Of course, large-scale screening itself is a relatively risky thing, because if the quality of the film itself is not satisfactory, the word-of-mouth orientation conveyed will also be negative, which will have a great impact on the box office.

    Fortunately, Chen Sicheng is very confident in the quality of the film, and the feedback from the previous small-scale screenings is also good.

    He was also thinking about whether to have a large-scale screening, but since Yuan Hua also thinks so, then this is a hero who sees and agrees, so he simply decided to do a large-scale screening.

    That's why there are large-scale screenings on the 26th and 27th. Of course, the large-scale screenings before the release are only scheduled for these two days.

    You may be wondering, since the large-scale screening is doing well, why not continue to do it?  Isn't it released nationwide on the 31st, isn't there still three days in between?

    Actually not, choose 26 and 27, because these two days are Saturday and Sunday, if you choose a weekday for large-scale screening, then the data may drop seriously, and it may even be self-defeating!

    After such operations, the theater finally raised the schedule of "Tang Detective" from 26.2% to 31.2%.

    The reason why the film schedule did not say that it was particularly explosive is mainly because at this time there are still films such as "Old Cannon", "Looking for the Dragon", and "Villain Angel" firmly occupying a certain amount of film schedule.

    Although these three movies have been released for at least a week, as of now, "Old Paoer" can still win more than 50 million box office every day, "Looking for the Dragon" is still winning more than 30 million, "Villain Angel"  "Can also win about 15 million

    So you can't say that with a click of a knife, the film will be chopped off for others!

    In addition, there is a new film released on this day, and it is also an old acquaintance of Yuan Hua - "One Thought Paradise" by Shen Teng and Marie.

    Although the pre-sale was not ideal, the theaters still gave 20.4% of the film out of respect for the previous film's 2 billion box office.

    Because of this, the film schedule of "Tang Detective" is not particularly high, because there are too many films competing with him.

    In the past few days, Yuan Hua has been busy with the road show promotion of "Tang Tan", so he has no time to pay attention to the box office of "Old Paoer".

    Today, after watching it, I found out that "Old Paoer" relied on its good word-of-mouth, and its box office trend was extremely stable. Now it has completely thrown off "Villain Angel".

    On October 30, the day before the release of "Tang Detective", "Villain Angel" won 15.87 million box office with 25.6% of the film schedule, while "Old Cannon" won 51.01 million box office with 29.4%.

    It is equivalent to saying that the two films were released at the same time, but now it can be said that Feng Shui has taken turns. The single-day box office of "Old Paoer" has surpassed "Villain Angel" by three times.

    And now Lao Paoer's cumulative box office has surpassed Villain Angel, and the gap between the two films will only widen in the future.

    In fact, the film "Villain Angel" was hard for only three days.  In the first three days, the box office basically exceeded 100 million steadily.

    But on the fourth day, it dropped directly to more than 84 million, on the fifth day it dropped by more than 60% to 31 million, on the sixth day to more than 23 million, and on the seventh day to more than 15 million

    This is the consequence of the collapse of word-of-mouth. The drop in the box office is like the flood that opened the gate, and it will not stop.  </div&gt
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