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Free Web Novel,Novel online - All in hlnovel.com -> Romance -> Flow King of Hua Entertainment Body 314. Attack on Pearl Harbor
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- The 18-year Spring Festival offensive in the previous life was a battle of great significance to Douyin, and its strategic significance was almost no less than that of the "Pearl Harbor Attack" incident in the 15-year Spring Festival of WeChat red envelopes.
? In 2015, WeChat and CCTV Spring Festival Gala reached a cooperation to send red envelopes to the audience through "shaking", with a total amount of 500 million yuan. According to statistics, on New Year's Eve in 2015, the total number of WeChat red envelopes sent and received reached 1.01 billion times, and the total number of WeChat Shake interactions during the Spring Festival Gala reached 11 billion times.
This is a key battle for the WeChat team. The total number of red envelopes sent and received on New Year¡¯s Eve in 2014 was 16 million. Only one year later, the number of red envelopes sent and received on WeChat in a single day increased by 63 times, which is largely due to the Spring Festival Gala.
At the same time, WeChat red envelopes directly led to the growth of the number of WeChat change users. In May 2015, the number of users exceeded 300 million. This made Penguin, which has been lagging far behind Ahri in financial business, achieve a perfect counterattack. Next, WeChat Pay and Alipay's "Chu-Han Contest" laid a solid foundation.
Jack Ma called the overnight popularity of WeChat red envelopes a "sneak attack on Pearl Harbor". The old Alipay has been established for 13 years, while WeChat Pay was only born in August 2013, and WeChat Red Packet was launched in January 2014.
Therefore, it can be said that it took only one year for WeChat red envelopes to complete the journey of Alipay for more than ten years. So far, the field of mobile payment has changed from a dominant player to a duo.
This incident also made other major Internet companies realize the unique value of the CCTV Spring Festival Gala. Therefore, since 2015, the red envelope partners of the Spring Festival Gala have become a must for Internet companies. Penguin, Ali, Baidu, Block Hands, and Douyin take turns Sitting in the village, traditional enterprises can only watch from the sidelines.
In the following year, Ahri became the exclusive interactive partner of CCTV Spring Festival Gala with a huge marketing expense of 269 million yuan. The most famous of them was the "Collect 500,000,000" campaign, which was also a very successful marketing.
Speaking back to Douyin, in November 2017, Douyin was just a small music video community with a peak dau of only 17 million, while the block player dau had exceeded 100 million, and the number of registered users exceeded 700 million.
The watershed occurred in the Spring Festival of 2018. This was an important battle for Douyin to turn the tide of the war. Byte spent a lot of money to launch the Spring Festival offensive.
The battle was successful, and the effect of attracting newcomers was amazing. During the Spring Festival holiday, the fans of some top talents in Douyin increased by 4 times, and the number of daily active users jumped from 30 million to 70 million.
With this massive investment of resources, Douyin instantly stepped into the fast lane of development, realizing the corner overtaking of block players.
Four months later, Douyin dau doubled to 150 million. On November 8th of the same year, dau broke through 200 million, while the former big brother didn't announce that DAU broke 200 million until half a year later, on May 29, 19.
One step slower, one step slower, this is already far behind!
With the successful experience of Douyin, Houlang wants to catch up with his opponents in the same way, basically it depends on this Spring Festival event!
Therefore, this time Yuan Hua also spent a lot of money, throwing away 2 billion yuan to prepare for a beautiful turnaround!
At present, the dau of Houlang is 50 million, and Yuan Hua's goal is to take advantage of the Spring Festival activities to stretch the dau to more than 80 million, and achieve the "small goal" of exceeding 100 million daily activities as soon as possible.
"By the way, sister Sisi should be busy this time, right?"
Yang Siwei nodded and began to organize his words:
"Hey, I'm repeating the same old tune. You have seen the consequences of Lu Han's official announcement this time! If it were you, the situation would only be more serious, so I really want to persuade you again, we really have to be cautious about this matter ah!"
As Yuan Hua's manager, Yang Siwei naturally knew his relationship status well, and it was impossible for Yuan Hua to hide it from her.
In fact, when Lu Han officially announced his relationship in the previous life, his agent was Yang Siwei. At that time, Yang Siwei did not support his official announcement, but Lu Han still insisted on doing so.
It is said that because of this incident, the two had a very unpleasant quarrel, and even had a big fight, so four months later, the two announced the termination of the contract, ending the four-year pleasant cooperation.
Of course, looking back now, Lu Han¡¯s choice of an official relationship at this stage of time is indeed inappropriate. Basically, his career has turned from prosperity to decline since then
Of course, because of Yuan Hua's butterfly effect in this life, it is said that Yang Siwei did not have a brokerage contract to represent Lu Han, but her attitude is still the same as before, that is, she does not support the official announcement.
However, Yuan Hua is not Lu Han. Even if Yuan Hua is stubborn, Yang Siwei probably would not dare to quarrel with him face to face, and he may have to let it go in the end.
Just because she is willing to give up on Lu Han does not mean that she is willing to give up on Yuan Hua. After all, even Lu Han, who was at the peak of his previous life, couldn't compare to Yuan Hua in terms of gold-absorbing ability and popularity.
Besides, Yuan Hua's situation is not exactly the same as that of Lu Han. Lu Han's main attribute is still an idol, and being in love with an idol is a disqualification.?Big wave, a large number of fans left.
Although Yuan Hua also has idol attributes, after more than three years of hard work, his identity as an actor and singer has become more popular. Although there are not a few girlfriend fans, there should be more fans based on his strength.
To take a step back, even if all the girlfriend fans are washed away, it will certainly have a big impact on his popularity, but basically it will not hurt his muscles and bones. At least the first-line top stream is still stable
Moreover, 2017 is coming to an end, and the climate of the entertainment industry will undergo some changes next year. The bonus of traffic stars is running out, and this label will even be a debuff in the future, so we should withdraw in time and bid farewell to this identity. Time is king.
However, Yuan Hua can see these things clearly, but Yang Siwei does not have the perspective of God like him, so his thinking may be different.
Yuan Hua is not a self-willed person, but this time he decided to be assertive:
"To tell you the truth, I debuted on April 8, 2012, and I have been an idol artist for more than 5 years. No one can be an idol for a lifetime, and now I am a little tired. I think there is no need to continue with this matter. Let's discuss it!"
Even though he knew that if he talked too much, it might cause Yuan Hua's displeasure, Yang Siwei still wanted to make a last desperate struggle:
"But at present, the stock price of Huazhang Film and Television is rising steadily, and it is doing well. If the official announcement of the relationship is said at this time, the stock price may fall into violent turmoil!"
Yuan Hua suddenly said sternly: "Well Actually, I have already seriously considered this issue, so please remember to keep the following paragraphs secret¡ª¡ª
In fact, the news that Huazhang Films is preparing to acquire 12.77% of Wanda Films¡¯ shares is true. It has already been discussed at various points. In two months, I will apply for a suspension of trading as a matter of course for major mergers and acquisitions. Three months, so that the stock price will not fluctuate! "
Yang Siwei sighed faintly: "Well, since you have even considered this, then I really have nothing to say!"
Wait three months before resuming trading, and the influence of this matter has basically stabilized. Moreover, the acquisition of shares in Wanda Films can be regarded as a good thing, and the stock price will definitely rise when the trading resumes
After careful consideration, Yuan Hua finally decided to buy this part of Wanda Films' stock. After all, the opportunity is really rare.
And taking this part of the shares will help open up the upstream and downstream of the film market. At least in the future, Huazhang Film and Television will be able to speak for themselves in the filming, so they don't have to rely on others for everything.
Lao Wang is really driven crazy by money, so he is still sincere. According to the results of the current negotiations, Huazhang Film and Television will be able to get two board seats at that time, so the right to speak is actually not low!
Although the cooperation between Huazhang Film and Television and Wanda is happy for the time being, who can guarantee that they will not be dirty in the future?
For example, the previous big winner at the Golden Rooster Awards-"I'm Not Pan Jinlian" is a bloody example.
At that time, because Huayi poached Ye Ning, the former general manager of Wanda Cinemas, Wanda directly put on shoes for "I'm Not Pan Jinlian". Basically, other theaters gave this movie the highest ranking, and only Wanda Cinemas gave it the fourth ranking, which is obviously deliberate.
Because of this incident, Feng Xiaogang and Principal Wang had a squabble on Weibo, and it turned out that Wanda continued to lower the film schedule the next day after the tearing. The box office fell short of expectations.
Originally, Yaolai Film and Television signed a 500 million guaranteed release contract, but the final box office was only 482 million yuan, which was also one of the culprits for the decline in Huayi's stock price.
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