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Body 358. Changes in the pattern of the short video track

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    "Xiao Jing, pull out the growth data from Houlang and let me see¡ª"

    "Good boss", the little assistant immediately leaned over and began to fiddle with the laptop.

    Yuan Hua is certainly very happy with the big sales of "Detective Chinatown" during the Spring Festival, but this is not the first good news for the beginning of the year. So far this year, he is most satisfied with Houlang's "Spring Festival Offensive".  Victory, the silver bullet offensive has achieved remarkable results.

    ? Money can make ghosts turn the millstone, the ancients never deceived me.

    This time Yuan Hua got ruthless, and suddenly took out 2 billion real money to promote Houlang to attract newcomers. If such a large amount of money is spent, it must be heard, otherwise it will be over!

    Fortunately, the money was spent wisely, and the expected goal was basically achieved. Judging from the current results, it can be said that a phased victory has been achieved.

    Before this Spring Festival, although Houlang has always been regarded as a strong challenger to Kuaishou, after all, Kuaishou has the first-mover advantage for so many years, and it is not so easy to be wiped out

    But no one expected that after just one Spring Festival, the pattern of the short video track would be completely rewritten, from a dominant family of block players to a two-legged rivalry.  The key is that everyone clearly sees the bright future of overtaking blockers on the Houlang curve.

    On the eve of Yuan Hua's "Spring Festival Offensive", as of November 2017, the number of daily active users of Kuaishou has exceeded 100 million, the total registered user data has exceeded 700 million, and more than 10 million new video content are generated every day, far ahead of Houlang.  Sitting firmly in the top spot in the short video field.

    Even though Yuan Hua, relying on the unique advantage of the traveler's foresight, spared no effort to help Houlang attract new users, the daily active users of Houlang are still only half of those next door, which is not a big gap.

    However, as Yuan Hua made a multi-pronged approach with money to open the way and launched a fierce attack on Kuaishou, today, three months later, Houlang's dau (daily active users) officially broke through the 100 million mark.  100 million was spent on publicity, but this Spring Festival its dau only increased by around 20 million

    In the past, Kuaishou and Houlang had a daily life of 100 million and the other 50 million; now the two have a daily life of 120 million and the other 100 million.

    From double killing to now, it is barely neck and neck, even if it is purely from the numbers, it can be seen.  The position of the leader of the short-term short video of block hands is shaky, and it seems that it is only a matter of time before being overtaken by Houlang at the bend.

    The little assistant said aiaiai periodically: "Boss, that there are some discordant voices at present, such as accusing us of losing hands!"

    "Well, I see", Yuan Hua suppressed his smile and continued:

    "The focus of our work in the next stage is the supervision of content quality and building a harmonious community.

    ?While continuing to provide high-quality videos and exploring monetization methods, we will improve the reporting function and build a harmonious community, including optimizing comment and reporting functions, launching an anti-addiction system, and sealing bad accounts, etc.  "

    "Well, I will definitely convey what you mean," Fang Jing carefully wrote down all Yuan Hua's words in her notebook

    There are gains and losses in everything.  After Houlang¡¯s short-term surge in users, the video quality was uneven, and many discordant factors appeared in the comment area.

    In addition, after a year and a half of development, Houlang's user group has also expanded from the original post-90s and post-00s to other age groups.

    According to the user portraits of Baidu Index, it can be seen that the proportion of Houlang users aged 30-39 is increasing rapidly.  In other words, Houlang is no longer a fashionable and interesting music short video community only for young people.  This deviates from Houlang's initial image of being interesting, playful, and youthful.  Public opinion began to accuse the Houlang of losing hands.

    There is no way around this. Houlang emphasized differentiation in the first stage of its start. It is undoubtedly correct to use the music short video community as the entry point

    However, as Houlang gradually gained a foothold and began to compete with Kuaishou to compete for users, it would be inappropriate to continue to overemphasize differentiation after entering the second stage.

    This reminded Yuan Hua of station b. Station b started with the two-dimensional culture and has always been an important part of contemporary youth subculture. The former station b was a paradise of two-dimensional culture.

    But with the passage of time and the growth of the user base, station b began to break through its own limitations, and was no longer satisfied with the niche positioning of the second dimension. station b, which is trying to break the circle, is embracing the entire young group with open arms, embracing the mainstream, and even  We have to abandon or even deviate from our own traditions and characteristics.

    ?After passing the first stage smoothly, Houlang was not willing to be limited to the field of short music videos, and took the initiative to attack block players, and further expanding the number of users is also an unselectable direction.

    The good news is that the block hand is "?"Village surrounds the city" route. Most users are concentrated in fourth- and fifth-tier cities. It is difficult to penetrate into the first- and second-tier cities. It is more likely to have to change its appearance. But Houlang has always had a high-quality video label. From the first and second tiers  It is very convenient to infiltrate into the third and fourth lines, and this battle is basically invincible

    "Mr. Yu, I haven't seen you for a while."

    Yu Dong laughed loudly, shook hands with Yuan Hua attentively and said:

    "Since the last Golden Rooster Awards Ceremony, I haven't seen Mr. Yuan for a while, but Mr. Yuan's grand plans are so bullish, it's really enviable!"

    Yuan Hua smiled modestly: "Haha, Mr. Yu has won the prize!"

    Yu Dong's remarks were half flattering and half sincere. Yuan Hua's career was flourishing, but he didn't care much about it.  However, the development of Huazhang Film and Television last year was so prosperous that the tail lights of Bona's car could not be seen, which really made people jealous.

    The new year has passed, and the various statistics of last year have basically been freshly released. According to a statistical data obtained by Yu Donggang a few days ago, the total box office of the Huaguo film market in 2017 was about 58 billion, and domestic films were about 58 billion.  35 billion.

    Last year, Huazhang Film and Television produced a total of four films - "The Unknown", "The Richest Man in Xihong City", "Wolf Warrior 2" and "Genius Gunner", with a total box office of 12.67 billion.

    It is equivalent to saying that 36.2% of the box office of domestic movies last year was contributed by Huazhang Film and Television. This company digested more than one-fifth of the market for the whole year. What is Qin Shihuang touching the wires!

    On the other hand, Bona¡¯s performance last year was a bit unsatisfactory. Not to mention the lackluster projects under the main investment and control, even if the box office of all the films involved in investment and distribution are added together, it is estimated that it is only a fraction of Huazhang Film and Television.

    Bona's life was not easy last year, mainly because the annual masterpiece "The Founding of the Army", which had been placed on high expectations, fell to the street, which was a traumatic event for Dong.

    In 2014, Bona had "Taking Tiger Mountain Out of Wisdom", in 2015 there was "Macao 2", in 2016 there were "Operation Mekong" and "Macao 3" Basically, it can be said that there are blockbusters every year, except last year.  Can continue.

    In addition, "Operation Red Sea" failed to start filming in time, which also cast a haze on Bona's prospects.  Fortunately, Bona is now delisted, otherwise the stock price would plunge as soon as the annual report is released.

    Even if there is no need to explain to the shareholders, Yu Dong always has to be responsible for the board of directors, and Bona has attracted many big names in the film and television industry to enter the market during the delisting and privatization process of the US stock market.  , the outbreak is enough for Yu Dong to drink a pot

    Because of this, Yu Dong attaches great importance to the cooperation project "Operation Red Sea" with Yuan Hua this time. Although it is not as urgent as the Wang brothers who regard Yuan Hua as life-saving straw, they still dare not neglect it at all, so  Today, he waited at the door to greet Yuan Hua early in the morning.  </div&gt
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