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Text Chapter 118 Will be eliminated by the times

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    Guomei in Jiangzhou is located near Tianye Square on the Second Ring Road. It will become a relatively important commercial area in Jiangzhou in the future, but the location is not particularly good.

    Guomei is in a very embarrassing situation now. Its business model is to negotiate prices directly with factories, and then concentrate most of its home appliances in its own stores to directly target consumers.

    This is to steal the jobs of the original people's shopping malls and department stores.

    Because Guomei also provides home delivery, installation, after-sales maintenance and other services, its service quality is many times better than that of traditional state-owned shopping malls, so it is widely praised by the people.

    However, the pressure on Guomei is still great, because the essence of Guomei is a sales platform, and the source of goods he can get is also available in state-owned shopping malls.

    Now the state-run shopping mall has also learned after-sales from Guomei. Coupled with the traditional thinking of consumers for a long time, they feel that the quality of the state-run mall is better than that of the store.  bottleneck period.

    In the competition with state-run shopping malls, there is no good way except to fight price wars and service wars.

    However, Guomei also has his advantages - seeing far.

    In Guomei¡¯s store, consumers can buy many products that are not available in state-owned stores¡ª¡ªwashing machines, TV series, refrigerators, air conditioners, etc.  The world of Hitachi and other brands.)

    In 2000, the world of black and white home appliances was still dominated by Dongyang and South Korea. Although Xiaguo had brands such as Changhong and Haier, there was still a big gap with the former in terms of technology and quality.

    In state-run stores, it is difficult to buy imported goods.

    There are still many customers in Guomei's stores, and there are more people at the counters of overseas brands.

    It has been more than 20 years since the reform and opening up, and the living conditions of the people are getting better and better. Products such as Changhong and Haier can no longer meet everyone's needs. Pursuing overseas brands is a matter of course.

    This operation of Guomei has successfully differentiated its own state-owned shopping malls. In addition to ordinary customers, customers with stronger spending power are also shunted to Guomei, and this part of the profit will be greater.

    Chen Xiao walked in directly, and the enthusiastic sales lady quickly greeted her. This feeling will make the customers feel that they are taken seriously, unlike the state-owned store, which looks indifferent.

    "Sir, what do you need to buy?"

    Chen Xiao asked, "Is your manager here?"

    The young lady replied formulaically: "The manager is out! Just call me if you need anything."

    If there are no customers looking for the manager, the manager will be too busy.

    Chen Xiao said, "Do you have speakers here?"

    The sales lady led Chen Xiao to the position of home audio, there are domestic and foreign brands.

    There is a British product in a conspicuous position - mission, of course the price is not expensive.

    Chen Xiao said, "Can I try?"

    "certainly."

    Miss sister plugged in the affected power supply, and connected the aux interface to the dvd, and the dvd played the song of the power train.

    It is the best way to test the sound with music.

    Chen Xiao frowned, "Your DVD doesn't work well!"

    The young lady let out an "ah" and said, "I I can't hear it!"

    Chen Xiao said, "Try another one."

    The young lady changed to another brand of dvd and continued to sing.

    Chen Xiao was still not satisfied.

    Changing from dvd to cd, Chen Xiao was not satisfied.

    In fact, the sound quality of cd is already very good, much better than that of mp3 (ordinary people can't hear it), but Chen Xiao is just not satisfied, and this is a deliberate fault finding.

    The young lady was sweating profusely. After serving Chen Xiao for 20 minutes, she really had no choice but to call the manager.

    Although Jiangzhou is a second-tier city, it is also one of the most important cities in the inland.

    The Mid-Autumn Festival and National Day are coming soon, and Guomei is going to conduct a nationwide promotion to further seize the market share of traditional shopping malls.

    Therefore, Tao Junhui, vice president of Guomei, also came from Yanjing today to personally supervise the preparations of Guomei Jiangzhou.

    After the young lady reported the situation to the store manager Zhang, Tao Junhui also said: "Let's go out and have a look."

    Manager Zhang asked: "Hello, what do you need here? Our speakers are all big international and domestic brands, and the DVD is also a good brand. The one you are using now is from Sony. Doesn't it satisfy you?"

    Chen Xiao took out the Lingyue mp3 from his bag, and plugged the audio interface into the mp3.In the machine hole, beyond's very rhythmic "Glory Days" sounded.

    In all fairness, the sound quality of mp3 is definitely not as good as that of CD, but such a small volume surprised everyone.

    The sales lady has never seen an mp3 and doesn¡¯t know what it is. She thought it was a radio, but the sound quality of the radio is so good

    Seeing that the manager came out, Chen Xiao took out his business card and handed it over, "I'm really sorry to ask the manager to come out in this way, we are Lingyue mp3 company, this is the mp3 made by our company, it should be the first mp3 company in China,  The volume of the product is smaller than Sony and Samsung's mp3, and both memory and sound quality are very good."

    Chen Xiao said: "The most important thing is that the price is cheaper than foreign ones. I want to seek cooperation with Guomei and see if I can give us a counter."

    Tao Junhui is from Yanjing, of course he knows what mp3 is.

    This product, which has become popular in Yanjing, is expensive. The cheaper one costs more than 1,000, and the more expensive one costs more than 2,000.

    Although the price is expensive, it is accepted by many young consumers.

    Pinning mp3 players to clothes and going shopping with earphones has become a trend among urban fashion men and women.

    Guomei sells Sony and Samsung mp3 players at the counters in major cities such as Yanjing and Shanghai, and the sales are not bad.

    If this price can be lowered a bit, then more consumers will be willing to pay for it, and Guomei will also have a good profit.

    Differentiated sales have always been pursued by Guomei. After all, not all shopping malls have mp3 sales.

    Before Manager Zhang could speak, Tao Junhui said, "Let's take a look at your products."

    Chen Xiao pulled out the mp3 and handed it to Tao Junhui.

    Tao Junhui showed that he was playing with the mp3, mainly to check the size and weight, and then click to check the capacity and functions.

    Finally, he took a brand new Sony headset from the counter, plugged it in, and listened to music with the headset.

    Tao Junhui has a Sony mp3 at home, but in terms of feel and weight, it is far worse than the Lingyue in his hand.

    As for the sound quality, they all use mp3 decoder chips, and Tao Junhui can't feel any difference at present.

    And the Sony storage at home is only 64mb, and this one has a full 128mb.

    Tao Junhui was a little excited. If the price of this product was cheaper than foreign ones, and Guomei was the exclusive agent, the profits and popularity would far exceed his expectations!

    Tao Junhui said: "Mr. Chen, please come to the office."

    When Chen Xiao saw the influence, he knew that most of the things should be done.

    In the office, Chen Xiao was sitting on the sofa, and the little secretary brewed a cup of Longjing for him.

    Tao Junhui didn't hold back anymore, and directly asked him for the information he needed.

    For example, what is the selling price of the product?

    Where is the company, whether the quality is guaranteed, how much is the output, who is the partner, and so on.

    Until here, Chen Xiao breathed a sigh of relief, this is called business.

    With the attitude of private enterprises, what will state-owned department stores use to compete?
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