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Text 097 Investing in Penguin QQ (Part 1)

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    ? Shenzhen City, SEG Science and Technology Park

    Penguin's original office is here. It is said that Ma borrowed a friend's dance studio and turned it into an office.

    In fact, this is not bad, and it is also a formal office location. When Jack Ma first led Eighteen Arhats to conquer the world, the office location was crowded in his own residential building.

    In Penguin's conference room, Cao Xuan met Brother Ma and the other four founders.

    Brother Xiao Ma, who was born in 1971, is less than 30 years old this year. He is gentle and gentle, but it may be that he is too worried during this period, and he can't hide the dark circles under his eyes.

    A few simple greetings, Cao Xuan's purpose has been made clear before, and everyone is straight to the point.

    "Mr. Cao, this is our proposal."

    Brother Xiao Ma and Penguin's coo Zeng Liqing took out the financing plan that had been revised many times, and looked expectantly at Cao Xuan and the middle-aged man with glasses next to him.

    Until now, the two of them are still a little confused.

    Previously, Penguin's financing was basically run by Xiao Ma and Zeng Liqing. At this time, the two had no financing channels at all, and they asked several intermediaries to help, but they didn't get any positive feedback.

    Seeing that the company's funds are about to run out, Xiao Ma desperately wants to sell the penguin.

    ? As a result, things turned around. Just when Brother Xiao Ma was desperate, news came from the middleman that an investment company had taken a fancy to QQ and was going to come to the company to negotiate.

    What they didn't expect was that the boss who wanted to invest in their penguins was Cao Xuan, a famous star in China.

    But it doesn't matter whose money it is.

    Penguin is almost poor and crazy now, as long as you invest money, let alone a star, even Xiao Ma, who makes a third-level film, doesn't care.

    Not to mention the investment of big stars like Cao Xuan, it is definitely a great thing for Penguin.

    Never underestimate the benefits of celebrity effects on businesses.

    Especially in this era of underdeveloped information dissemination, ordinary people don't know much about many things, and they don't know what cost performance is.

    If you want them to pay, it depends on whether your brand is famous or not.

    How to quickly generate fame, the most direct way is to smash advertisements and find celebrity endorsements.

    ?Many companies even take the initiative to cooperate with celebrities, celebrities buy shares, and companies use the banner of celebrities to make money. This is nothing new at the moment.

    The representative example is Liu Xiaoqing, who was once one of the top ten female entrepreneurs of the year. If she hadn't fallen behind, she might have successfully transformed the business world.

    Penguin has no profit points for the time being, but if Cao Xuan joins and is willing to drive Penguin with his fame, it will definitely greatly increase the exposure and user base of QQ.

    Based on this alone, Brother Xiao Ma is willing to let Cao Xuan become a shareholder.

    However, the most important thing for Penguin now is not to borrow Cao Xuan's fame, but to need enough real money to support the next step of development.

    Without money, no matter how many users Cao Xuan joins to bring to QQ, the result will only speed up the demise of Penguin.

    Therefore, Brother Ma and the others are most concerned about one word.

    money!

    In other words, how much Cao Xuan is willing to pay

    Cao Xuan flipped through the 20-page proposal in his hand. The content was not complicated, and it was roughly divided into five parts.

    1 Introduce the origin and various aspects of qq.

    2 Advocate the future prospects of qq.

    Since it is advocacy, the words are inevitably a bit exaggerated. If people in the industry see it, they may laugh at the wishful thinking of Xiao Ma and others.

    However, in the eyes of Cao Xuan, who knows the future, this proposal is simply too conservative.

    Brother Xiao Ma is still tender, to paint big cakes and brag, you have to look at Jack Ma in Hangzhou

    3 ICQ, which proposed QQ's "reference", was sold to AOL not long ago for 287 million US dollars, adding pounds to QQ.

    This is also an important basis for Xiao Ma's financing. After all, the original version sold for so much money, how can the Chinese version be worth a lot.

    4 What is the main use of the financing money for? Buying servers, bandwidth, and continuous development of qq software.

    5 profit model.

    This is actually what investors value the most, but Xiao Ma and the others wrote it very vaguely, only writing about advertising fees and membership fees.

    After reading the proposal, before Cao Xuan could speak, the middle-aged man with glasses next to him couldn't help but shook his head, with disappointment on his face.

    This person is Gu Yunkai, the general manager founded by Cao Xuan, an overseas elite who came back from the United States, and has work experience in many investment banks.

    The ability is not outstanding, otherwise he would not have taken a fancy to Cao Xuan, a small temple, but he has rich experience and a steady and careful personality.??, understand various investment management models at home and abroad.

    Cao Xuan has golden fingers, and there is no shortage of investors with precise vision. He himself is an "invincible genius" in the investment world.

    However, Cao Xuan needs such an old fritter who is proficient in the rules of the industry to help him sit in charge, so as not to be tricked, so he invited Gu Yunkai to be the general manager.

    Seeing Gu Yunkai shaking his head in disappointment, brother Ma and the others tensed up.

    Will it be smashed again this time?

    However, they were slightly relieved that the rightful owner, Cao Xuan, did not comment on the plan. Instead, he chatted with Brother Ma and the others about QQ, and complained about some functions that are not very useful at present.

    Only then did Xiao Ma know that the big star Cao Xuan is also a user of their products, and judging by the way he talks, he is still a senior user.

    This discovery made Brother Xiao Ma and others get closer to Cao Xuan, and also understood why Cao Xuan came to invest for no reason.

    After talking about it for a while, after the atmosphere of the scene became more harmonious, Cao Xuan finally returned to the main topic, straight to the point, and directly squeezed seven inches¡ª¡ª

    How to solve the profit of qq?

    How can the founding team such as Xiao Ma guarantee the interests of him as an investor?

    If investing, how to distinguish the company's right to speak?

    The three questions made the conference room fall into silence, and made Xiao Ma and the others understand that Cao Xuan didn't do it on a whim, and he did some research.

    This discovery made Xiao Ma and others a little nervous, but also very exciting.

    Cao Xuan made preparations, which means that he really intends to invest. If Cao Xuan can be persuaded, then Penguin will be saved.

    Brother Ma and the others discussed it, and finally revealed the truth to Cao Xuan.

    They did not find a good direction for the profitability of qq, but the prospect of qq is indeed bright.

    It is also mentioned in the business plan that icq has sold for nearly 300 million US dollars. If Cao Xuan invests money, develops user groups and products, expands his influence, and the next company takes over, the profit will at least double.

    As for the company's right to speak, the interests of shareholders must be the priority, but Brother Xiao Ma hopes that Cao Xuan will agree not to participate in the management of the company. Brother Xiao Ma and others are very firm on this point.

    There are too many examples of a layman leading an expert and finally playing to death, so they don't want such a tragedy to happen to Penguin.

    Of course, Cao Xuan, a shareholder, has many other rights that he should have. Even Xiao Ma and others are willing to give up part of their rights in the board of directors, which can be regarded as compensation for him, a major shareholder.

    In fact, Cao Xuan did not intend to compete with Xiao Ma and others for the management rights of the company, but the sense of existence should be improved.

    In addition, under the signal of Cao Xuan, Gu Yunkai also opened fire, and expressed doubts about the claim of cashing out the offer proposed by Xiao Ma.

    Very straightforward, what if no one takes the order, QQ will just drop it, so there is no profit.

    Facing Gu Yunkai's aggressiveness, Xiao Ma and the others were not only not annoyed, but were very happy, because they realized that Cao Xuan really wanted to invest, otherwise they wouldn't waste their time on these things.

    Not interested, just go.

    ?If you want to invest, you will care about these issues. One is to judge and confirm the prospects, and the other is to bargain.

    Brother Xiao Ma and others are not afraid of bargaining, but they are afraid that Cao Xuan will not be interested. As long as they are willing to invest, they can talk about everything else slowly.

    Cao Xuan and his party stayed in Penguin for most of the day, and negotiated with Xiao Ma and others for most of the day.

    Although no substantive progress has been made, there are already signs of cooperation.

    Brother Xiao Ma's spirit doubled. As the host, Cao Xuan was invited to eat seafood that night.  </div&gt
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