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Chapter 79 ※Implementing the battle steps※

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    Since Liu Zhiyang devoted his energy to the big market, he basically managed all the general agents of the lighting brands in the southwest region that appeared in those markets, leaving only some small and irrelevant manufacturers outside.  When he was negotiating with the manufacturer, it was difficult for ordinary agents to compare with him in his grandeur and general demeanor. The manufacturers all believed that Southwest Lighting Company was the one with the best operating conditions and the strongest economic strength in Guizhou, capable of both black and white.  Many manufacturers position the company as the "most powerful and trustworthy" general agent in Southwest China.  Gradually, Liu Zhiyang slowly took all the upstream purchase channels into his own hands.

    ? Liu Zhiyang divided the reshuffle campaign for the entire market into several steps. The first step is to block the purchase channels of existing agents. This step has obviously achieved remarkable results.  The second step is to unify the shipping prices in the market. If the distributors in the market sign contracts with Southwest Company, this step should be fine.  The third step is to control the logistics system of the entire market. If the logistics control is not good, it will affect the service level of the entire shopping mall. Therefore, this must be strictly guarded.

    But the logistics system is the most difficult to control, because it is very fluid. The drivers of the sports cars come and go without a trace. They run building materials today, steel products tomorrow, and lighting decorations the day after tomorrow. There is no clear and fixed goal, and complete control is required  It's easier said than done in your own hands.  He handed over the arduous third step to the fifth department to complete, and he completed the first and second steps with the business department and finance department.

    It didn't take long for the initial results to be seen. Many merchants were forced to sign contracts with Southwest Lighting Company because they had already spent a lot of money to buy out or renovate their facades.  There is no way to talk about business.

    In order to ensure a unified price in the lighting market, he used the name of the general agent company to rectify those dealers who deliberately fought price wars by means of economic punishment or out of stock.  He gave up the lighting market, and finally went to the government administrative department to complain about the unfair competition of Southwest Company in order to export his anger.

    Once the complainant is found out by the Southwest Company, Lao Wu will arrange his subordinates to come and threaten him. Therefore, the operators in the market dare not speak out. However, Liu Zhiyang invested almost 20 million yuan in liquidity in order to monopolize the market.

    The most difficult step for the company is to control the delivery channels. When there are many cars, there are few customers, and when there are many customers, there are few cars. The fifth child can't think of a better control method. He invited Zhao Bin to the office for advice

    The fifth child: "Boss Zhao, look, how can the logistics in our market be relatively stable?"

    Zhao Bin: "I think, for a company as powerful as yours, it is not difficult to solve this problem"

    Old Fifth: "Hurry up and talk about it"

    Zhao Bin: "A lot of cars come to this market to run and transport to make money. If you want him to be stable, you must first stabilize his income."

    Old Fifth: "Talk about how to stabilize their income?"

    Zhao Bin: "If they feel that there is a profit of 100 yuan a day, then they are not willing to run more, because looking for business everywhere is not necessarily their wish. Who doesn't want to have stability?"

    Old Fifth: "Tell me how to ensure that they have this income?"

    Zhao Bin: "Fifth brother, it's actually very simple. First of all, take their car as a deposit and keep it as the property of the Southwest Company. They don't need to be responsible for the rest. As long as they are assigned the task of dispatching the car, they must dispatch the car, no matter where it is.  The Southwest Company is responsible for the specific business. It pays 3,000 yuan a month and signs an agreement with them. They will return their cars when they don’t want to do it. I guess they will be willing. In this way, we only need to pay according to the market every day.  The tonnage of the cargo can determine how many drivers will stay, and the others will be blasted away. In this way, the market transportation can be controlled without spending money and even making money.”

    The fifth child: "Brother, it's amazing! In this way, I recommend you to my elder brother to be the logistics director of our company. It is perfect for you to manage and supervise all logistics and transportation!"

    In this way, Zhao Bin became the logistics director of the Southwest Company. This third step of monopolizing the market went smoothly. Although some drivers who were blown away had a lot of complaints, they had no choice but shook their heads in a boring way.  leave.

    Under the guidance of Liu Zhiyang's correct thinking, the company quickly achieved overall success in the channels of import and sale. Liu Zhiyang also faced another serious problem, that is, no one was in charge of the import and export business. The import and export department was like a fake.  There have been several yellow card notices, and if it is not resolved, his agency rights in Southwest China may be cancelled. In Australia, Li Jian procrastinated as much as possible and spoke good words for him. Australian lighting has become Liu Zhiyang's biggest "chicken rib", which is tasteless.  , It's a pity to go.  (Remember the site URL: www.hlnovel.com
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