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Chapter 169 ¡ùSecond Entrepreneurship¡ù

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    Liu Zhiyang submitted his resignation according to his pre-plan to find a suitable development direction for him.

    It has been the fourth year for Liu Zhiyang to experience advertising. He deeply feels the uncertainty of the market and the diversity of consumer changes. No company is absolutely sure that it can help companies achieve a desired operating state. All planning  And the advertising campaign only gives an expected probability of winning. If the enterprise fails to reach such a high level and holds the mentality of winning quickly, it will definitely enter a dead end. There are certain rules to follow in the spread of advertising, but  It is impossible to have a definite definition of time and space, and no advertising company will give you the actual effect and sales of the creative advertisements to promise the enterprises it serves, which leads to the fact that Chinese small and medium-sized enterprises cannot accept the cost of brand communication at all.  real reason.

    Instead of spending a penny in advertising after earning a dollar like the founder of Coca-Cola, this was done from the beginning.  Chinese enterprises, especially private enterprises, do have serious awareness problems in this regard. This is also the biggest awareness gap between Chinese enterprises and foreign-funded enterprises. The practical and pragmatic slowness of the Chinese people is the bottleneck for enterprises not to develop rapidly.  When I saw the opportunity, I didn't dare to make a move, but was timid.  On the surface, these entrepreneurs give you the feeling that money does not matter, as long as the idea is good, but in fact, what you think in your heart is that no matter how good your idea is, I will not use money to advertise. Who knows how much benefit it will produce?  Unless you tell me how much profit I can generate with my investment, I will use my toes to say that I can do it!

    In response to this situation, Liu Zhiyang decided to make a strategic adjustment, instead of working for a pure advertising creative company, he wanted to find a full-case consulting company that is both creative and good at marketing.  Because what he thinks is whether the advertisements he plans or the creativity, he needs them to be able to spread, so that they can really bring benefits to the company.  Works are not good either.

    However, due to his age limit, he can only go to a large local consulting company. It is difficult for international consulting companies to settle in. It doesn¡¯t matter if he thinks about it. Anyway, he will accumulate experience in it first, and then look for development opportunities when the opportunity is mature.  ,Step by step.  So he came to work in a listed consulting group as a copywriting director, and he was in charge of more than 10 young men, and he was considered an executive in the distribution of cars and houses.

    Liu Zhiyang's career choice was smooth, and Fan Xiaolan was doing well in the company. The two of them worked together and didn't have much time to finally buy a commercial apartment in Lujiazui.  It should be pretty good to live a middle-class life.

    Liu Zhiyang's "bad habit" of dissatisfaction and love has emerged again. He still wants to start his own business, but he is unanimously opposed by his family members, especially his father and mother. Fan Xiaolan means that as long as you have the capital to start a business, go ahead  Toss it, this capital includes the necessary personal connections, entrepreneurial ability, adverse business, etc. The public relations director's words contain her deep meaning, not casually, Liu Zhiyang thought twice about his wife's words, and decided to postpone it, and go to work first.  A donkey looks for a donkey.

    After working in a consulting company for two years, Liu Zhiyang was 42 years old. Finally, one day, his classmate Zhai Yougui, who everyone called him Zhai Laogui, called and invited him to his office to discuss important matters.  He didn't know what this old ghost Zhai had planned. After he got off work, old ghost Zhai invited him to have a secret talk in a well-decorated tea room.

    Zhai Laogui: "Liu Zhiyang, now there is a client who is willing to invest 50 million in me and ask me to open an investment company to do IPO work for enterprises. I want to do this and make it into corporate financing, brand building, and marketing.  A comprehensive large-scale consulting company, your old classmate helped me take charge of brand building, so I invite you here today to listen to your suggestions."

    Liu Zhiyang: "I think this is a good thing. What enterprises need most is the services of this kind of one-stop consulting company. The key is where do the customers come from?"

    Zhai Laogui: "You don't have to worry about this. I have many companies in my hands after so many years of working experience in banking, and they all have this kind of listing demand. As long as we help them plan and package well, and execute well later, I believe that they will  It should be no problem for them to become a listed company. Besides, after we have established a few companies and have cases, more customers will automatically come to us. You can consider whether to do it or not, and I will take care of everything else!"

    Liu Zhiyang: "Then what are the conditions if I join in?"

    Zhai Laogui: "The annual salary is 1 million, plus 5% dividends for company executives"

    Liu Zhiyang: "Well, I'm thinking about it, I'll give you a message in a few days"

    Old ghost Zhai: "No problem, hurry up, the fun is about to begin!" (Remember the website URL: www.hlnovel.com
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