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Chapter 364, Price War

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    ¡°The salt you see is the salt produced by Changlu Salt Farm, and the price will never exceed 50 yuan per catty. Now the entire northern market is almost sold out by the salt from Changlu Salt Farm.¡±

    Cheng Bo'an looked at the crowd. His market was mainly in the northern market. It was hit too hard and the salt in his hands couldn't be sold. All the salt from the Changlu Salt Farm robbed the market.

    "And the salt from Changlu Salt Farm is also sea salt, and the output is very large. They use the sun-dried salt method instead of boiling salt."

    "Salt method?"

    When everyone heard this, they said in unison again.

    ¡°Yes, it¡¯s the salt-drying method!¡±

    Cheng Boan nodded, and then slowly said: "The so-called salt-drying method is a method of using the sun to dry seawater to obtain salt."

    "If you rely on the sun to dry salt, it will be very slow. There is no way to compare it with our boiled salt. How can the output be so large? There is so much sea water in the sea. The sea must be dried. This  It¡¯s simply impossible.¡±

    When Zhu Benduan heard this, he shook his head and said.

    It is very difficult to boil salt. One person cannot boil several pots of salt in a day. This sun-dried saltmay not be enough to dry a pot of seawater in a few days.

    Not only Zhu Benduan, but most other people also think so. If boiling salt is slow, it will be even slower if you use sun-dried salt. How much salt can be produced by drying the salt.

    If this sun-salted salt is really useful, then the seawater in the sea would have been dried long ago. Where would the salt in it still need to be boiled out?

    "Cheng Bo'an, don't be ridiculous. How much salt can one person dry in a day? I'm afraid he won't be able to produce even a pound of salt. Even if the salt from the Changlu Salt Farm is of good quality, the output is definitely not that high."

    "Are you trying to find an excuse to steal our market again?"

    Some people even directly said that Cheng Bo'an was looking for an excuse to seize the market. This Cheng Bo'an has always been evil-minded. He was just an ordinary salt merchant at first, but he gradually became the salt merchant's leader and was eaten by him.  I don¡¯t know how many salt merchants fell out.

    When other people heard this, they were immediately on guard. Cheng Boan was just such a person. Even though he was gentle and elegant, and looked like a gentleman, his appearance was ugly and ruthless. He once killed a salt merchant in order to annex the salt of an area.  The family was destroyed.

    "Humph~"

    "It's up to you whether you believe it or not. If you don't believe it, you can send someone to the Changlu Saltworks to have a look. It's not like you don't have anyone in the capital. The news will be sent back soon."

    When Cheng Boan heard this, he immediately snorted coldly and looked ugly. He used to be a bit ugly, but now he is starting to think about his own shame.

    Of course, what¡¯s more important is that he did call everyone here for everyone¡¯s benefit this time. If the salt from the Changlu Saltworks goes south, these people present will have no way to survive.

    But before that, he, Cheng Boan, would die first. The market in the north would be taken away, and his business would not be able to continue at all.

    "Is this salt-drying method really feasible?"

    Feng Xiang thought for a while and asked again.

    "Of course, it's not only feasible, but the yield is much higher than the salt boiling method. They built salt ponds on the coastal tidal flats and introduced seawater into them. Once the sun shines, the salt comes out. It's quick and easy, and there's no need to work hard at all.  Boil the salt.¡±

    Cheng Boan nodded solemnly and said.

    "Will the salt produced by this sun-drying method be so fine?"

    Zhu Benduan thought for a while and asked.

    The salt produced by boiling salt is coarse salt, with large particles, many impurities, and a bitter taste. There is no way to compare with the salt in front of him. He does not believe that these salts are made by sun-drying salt.

    "Yes, it's all sea salt. How can their salt be so fine?"

    Someone thought for a while and then raised their own questions.

    "This is not the key. If you don't believe it, send someone to the Changlu Saltworks to have a look."

    "What I want to tell you now is that once the salt from the Changlu Salt Farm spreads to the entire Ming Dynasty, we will all drink from the northwest wind."

    Cheng Bo'an was really angry. Why do these pig-like things always dwell on such insignificant things instead of seeing the crisis? The salt from Changlu Saltworks can seize the market in the north, and it can also seize the market in the south.  At some point, salt, the source of wealth, will be cut off.

    ¡°If it¡¯s really what you said, then it¡¯s a big problem.¡±

    "Such high-quality salt can be sold for less than fifty cents per catty, and the output isIt is simply impossible to bring down or close down the Changlu Salt Works with just the pen in the hands of literati.

    The former Emperor Hongzhi was stupid and only listened to the civil servants. He also believed that the civil servants might rely on the civil servants' mouths to tell Emperor Hongzhi not to compete with the people for profit, and he closed down many industries under his command.

    But it¡¯s simply impossible now, so we can only think of other ways to bring down the Changlu Saltworks.

    "So the method we can use now is to make the Changlu Saltworks unable to make money. As long as it cannot make money, the Changlu Saltworks will have to pay two million taels of silver to the court every year, and they will suffer losses and will naturally go bankrupt.  "

    Cheng Boan put forward his own method. The key point is that the Changlu Salt Farm is a private salt farm and needs to pay a tax of two million taels of silver to the court every year.

    Their salt is extracted directly from the salt field run by the imperial court through salt imports. The cost is almost zero. This is why these salt merchants are so rich that they can rival the country.

    Salt is cheap to buy, but it is very valuable when sold. Just by passing it, they can make a lot of money and eat a lot of food. As long as they can get into the field of salt, even an ordinary family can quickly  It is so profitable to become a wealthy family, and it is so profitable.

    They have absolutely nothing to do with the expenses and costs of the government-run salt field. This is the salt field of the imperial court, and the court is responsible for everything inside. Anyway, as long as there is salt, the salt field will provide salt.

    On the other hand, things are different here at Changlu Saltworks.

    Changlu Saltworks is a private saltworks. First of all, it has to pay a tax of two million taels of silver every year. Secondly, the daily expenses of the saltworks, hiring manpower, etc., all have to be included in the cost.

    So Cheng Boan felt that he had easily grasped the lifeblood of Changlu Saltworks. The core was price. He could just start a price war with Changlu Saltworks so that Changlu Saltworks could not make money.

    It has to be said that Cheng Boan is still very good at analyzing problems and can get to the point directly.

    "You mean a price war?"

    Feng Xiang pondered for a while, thought for a while and said.

    "Yes~ It's a price war. Don't they want to be cheap? Such good salt only sells for less than fifty cents. It's a waste of money. Do you deserve to eat such good salt?"

    Cheng Boan nodded, grabbed a handful of salt, and said without peeling it.

    "Since it is cheaper, we will compete with them to the end. If they sell it for thirty cents per catty, we will sell it for twenty cents per catty. If they sell it for twenty cents per catty, we will sell it for ten cents per catty."

    ¡°It doesn¡¯t take a year, it only takes a few months. We only need to make the Changlu Saltworks unable to sell a pound of salt, and it will naturally go bankrupt.¡±

    "At that time, Liu Jin will not need our help at all. Emperor Hongzhi and the Xungui Group will not let him go. The total investment in all aspects of the Changlu Salt Farm is probably several million taels of silver. Such a huge investment  If he loses blood, Emperor Hongzhi will probably kill him directly."

    When talking about this, Cheng Bo'an seemed very confident. When comparing prices, they were not afraid of anyone. They just printed the salt seal and picked up the salt from the salt field. No matter what the cost.

    Everyone listened carefully, and nodded slightly after listening. Cheng Boan's analysis was very accurate, and he also hit the key point of Changlu Saltworks.

    "We don't need to follow suit and lower the price, right?"

    Zhu Benduan thought for a while and said, his market is mainly in the south.

    "Currently, the salt from the Changlu Saltworks is mainly sold in the northern region, so I only have a price war with them in the northern region. But I am also doing this for everyone's benefit. Once the Changlu Saltworks establishes its foothold in the north, it will inevitably go south and seize the market.  It¡¯s a market for all of us, so now that they haven¡¯t gained a firm foothold and are only in the north, we¡¯ll kill them at the lowest cost.¡±

    Cheng Bo'an's meaning is actually very clear. In a price war with Changlu Saltworks, Changlu Saltworks will suffer losses, and he, Cheng Bo'an, will also suffer heavy losses. He does not want to bear this loss alone. He wants to bring everyone together and let everyone  salt merchants to share this loss.

    Of course, he was flying a very good banner, for the benefit of everyone, for the benefit of all salt merchants, not for the benefit of Cheng Boan alone.  (Remember the website address: www.hlnovel.com
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